Meet the founder behind Prello
My name is Emanuel Heimdal. I started Prello at 22 in Oslo, Norway. I kept meeting business owners drowning in repetitive work that shouldn't need a human. The tools existed to fix it, but nobody was building the fix for them. So I did.
Self-taught developer. Serial entrepreneur. Building business systems since 2023.
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What I did before Prello
Used furniture company
Founded and ran a company in Norway selling used office furniture to medium-sized businesses. Automated product publishing to save hours every week. Outcompeted established competitors on quality and sales volume.
NorLines (Samskip)
Foreman and team leader. Built the logistics ground team from scratch for a new terminal. Managed roughly 5 people daily.
Local business work
Worked hands-on with around 5 local companies in Norway, helping them with systems and processes.
Early ventures
Started flipping items and cars in school. Sold merchandise on Amazon FBA in the US. Been building businesses since before I could drive.
How I think about building
I am self-taught. I build custom systems from scratch. I know Next.js, Shopify, and whatever tool the job actually requires. No certifications. Just years of building things that work.
I use the best tools available, including automation platforms and modern development tools, every single day. Staying current is not a side project. It is the job.
Prello itself was built the same way we build for customers. The product you see is proof of the method. If the tools I use can build this, they can build what your business needs.
Most business owners do not have time to figure out what system they need. That is the gap Prello fills. You describe the problem. We build whatever fixes it.
Why I started Prello
Small business owners are busier than ever. New tools come out every month, but nobody has time to learn them. The difference between businesses that save time and businesses that don't is not intelligence or effort. It is access to someone who builds the system for them.
I want to make sure the ones who want better systems can get them without becoming technical. No courses. No DIY tools. Just someone who understands both the technology and the business, and builds the right system for them.
This is not about chasing hype. It is about building practical systems that save real time and real money. Tell us about your business and we will show you exactly what we would build.
How I work
Systems thinking
I look at how a whole business runs before touching any single part. The fix is rarely where the pain shows up.
Fast learner
New tools, new industries, new problems. I adapt quickly because I ask a lot of questions and genuinely care about getting it right.
Direct communication
You always know exactly where your project stands and what comes next. No surprises.
Questions about the founder
Emanuel Heimdal, a 23-year-old self-taught developer and entrepreneur based in Oslo, Norway. He founded Prello to help small businesses get the systems they need without needing technical skills.
Self-taught developer and serial entrepreneur. Founded a used furniture company in Norway that automated operations and outcompeted on sales. Served as foreman at NorLines (a Samskip company), building a logistics team from scratch. Building business systems since 2023.
Emanuel is 23. He started his first business in school and has been building companies ever since. Age is a number. The work speaks for itself.
Prello is built on results, not credentials. Emanuel has run real businesses, managed real teams, and built real systems that save time and money. Every Prello project starts with a free 10-minute proposal so you can see the plan before you commit anything.
Practical, not theoretical. He uses the best available tools every day and has since 2023. He stays current with new techniques daily and applies them to real business problems. The goal is always saving time and money, not using technology for its own sake.
Prello was founded in Oslo, Norway. We work with businesses remotely, primarily serving the US market.
Want to talk about your business?
10 minutes. No commitment. I will show you exactly where you are losing time and what I would build to fix it.